鹦歌寨-普洱茶品牌&包装

鹦歌寨,一个古老的布朗族山寨,坐落在云娜普洱糯扎渡自然保护区内。寨子里有30多棵大榕树,大榕树上生活着几百只野生的鹦鹉,布朗族寨民时代与这些鹦鹉和谐相处。鹦歌寨还有一片古老的树龄在300年左右的云南大叶种茶园,是目前普洱思茅地区发现的唯一一处古茶园。鹦歌寨古树茶就是在这里诞生的。她的主理人桂女士从80年代就开始在这片古茶园考察,到如今,鹦歌寨作为一个优质的普洱茶品牌,依然在这个古老的村寨里生长。
2023年,泊素设计为鹦歌寨品牌设计了品牌logo,以及产品包装和宣传手册。逐步确定了鹦歌寨品牌的核心价值观和视觉体系,为品牌的全面发展助力。

Parrot Song Walled Village, an ancient Brown ethnic minority cottage, is located in the Yunna Pu’er Nuozhadu Nature Reserve. There are more than 30 big banyan trees in the cottage, which are home to hundreds of wild parrots, with which the Brown villagers lived in harmony during their time. Parrot Song Zhai also has an ancient Yunnan large-leaf tea plantation that is about 300 years old, which is the only ancient tea plantation found in the Simao area of Pu’er. It was here that Parrot Songzhai Ancient Tree Tea was born. Her main manager, Ms. Gui, has been scouting this ancient tea plantation since the 80’s, and today, Parrot Songzhai is still growing in this ancient village as a premium Pu’er tea brand.
In 2023, Poso Design designed the Parakeet Village brand logo, as well as the product packaging and promotional brochures. The core values and visual system of the Parrot Songzhai brand were gradually defined to help the brand’s overall development.

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